OKRs (Objectives and Key Results) is a goal-setting process in which an objective specifies the desired outcome and is accompanied by 3-5 quantitative and measurable key results.
What you want to achieve is defined by your objectives, which should be presented in a powerful, compelling manner.
The key results are the steps you’ll take to reach a goal. Key Results might be deliverables or quantitative performance markers (effort or projects).
Following are the best OKR examples:
Best OKR Example Objective 01
Retain our talent like no other organisation in our space.
KR1: Re-evaluate current pay rates and adjust compensation where appropriate this quarter.
KR2: Launch employee, this quarter survey to understand our culture’s performance and where we need to improve.
KR3: Launch a continuing education program to provide educational assistance to help retain our employees.
Best OKR Example Objective 02
Accelerate talent acquisition to build team capabilities and strength.
KR1: Reduce the time to hire from 35 days to 25 days on average.
KR2: Stand up an employee referral program.
KR3: Launch hiring campaigns on at least three job sites.
Best OKR Example Objective 03
Dramatically increase our team’s capabilities systematically and consistently.
KR1: Develop a plan for targeted training opportunities for capability gaps.
KR2: All managers conduct 1:1s at least every other week.
KR3: 100% of employees have 360 reviews.
KR4: 100% of the team has personal development plans.
Best OKR Example Objective 04
Transition all employees to have the capability to work remotely.
KR1: Migrate all legacy accounts to O365.
KR2: 80% of all users log in at least once in 30 days.
KR3: Set up the VOIP app for remote call management.
KR4: Deploy VPN.
Best OKR Example Objective 05
Improve current application performance levels.
KR1: Conduct 3 code audits per month.
KR2: Reduce app downtime by 1%.
KR3: Improve app response time by 1-2%.
Best OKR Example Objective 06
Create a community amongst our customers.
KR1: Earn five positive PR placements this quarter for our customers.
KR2: Get 25% of our customers to participate in the community through discount incentives.
KR3: Publish 20 articles during the first half of the year highlighting customer success.
KR4: Create a customer community strategy based on best practises.
Best OKR Example Objective 07
Raise our brand awareness and brand credibility.
KR1: Earn 15 five-star reviews on Google and Yelp this quarter.
KR2: Earn two positive earned media PR placements in our community this quarter.
KR3: Create five new value-added blogs per month with over 1000 words in the content.
KR4: Launch the new monthly newsletter with value-added content and thought leadership.
Best OKR Example Objective 08
Create a community amongst our customers.
KR1: Earn five positive PR placements this quarter for our customers.
KR2: Get 25% of our customers to participate in the community through discount incentives.
KR3: Publish 20 articles during the first half of the year highlighting customer success.
KR4: Create a customer community strategy based on best practises.
Best OKR Example Objective 09
Improve our SEO.
KR1: Create one new blog post per week optimised against our list of strategic keyword searches.
KR2: Improve our website loading speed to increase our speed score.
KR3: Improve our internal on-page optimization and improve ten pages per quarter.
KR4: Get ten new inbound links from relevant websites per quarter with a domain score over 50.
Best OKR Example Objective 10
Increase our reach and brand awareness outside of current geography.
KR1: Increase website traffic by 10% from new target geographies.
KR2: Increase newsletter signups by 200/week.
KR3: Generate one new thought leadership article weekly.
Best OKR Example Objective 11
Increase the quality of our outbound sales approach.
KR1: Create a best practises sales process document with minimum service levels.
KR2: Collaborate with successful team members to understand what’s working in the sales process and create a sales cheat sheet.
KR3: Ensure at least 75% of interested users are personally contacted within two business days.
Best OKR Example Objective 12
Create higher quality sales leads.
KR1: Redesign user engagement form by introducing three new obligatory screening questions.
KR2: Automate the data collection from our backend to CRM.
KR3: Ensure at least 75% of leads completed obligatory questions/ answers filled in.
KR4: Generate the list of lead metrics and scripted questions to collect in CRM.
Best OKR Example Objective 13
Increase net-new book of recurring business revenue to stabilise the business.
KR1: Increase % annual renewals to 80%.
KR2: Increase average subscription size to at least $500 per month.
KR3: Increase the share of monthly subscriptions vs one-time contracts sold to 70%.
KR4: Reach monthly recurring revenue ($MRR) of $300k by the end of Q1.
Best OKR Example Objective 14
Support the sales team by bringing in as many qualified leads as possible.
KR1: Host 2 sales-training sessions.
KR2: Work to double web form leads.
KR3: Revise the standard sales deck and talk track to reflect updated product/offerings.
KR4: KR: Produce three new case studies targeting new customer segments.
Best OKR Example Objective 15
Improve our sales performance across the whole team.
KR1: Grow average deal size from $10K to $12K.
KR2: Increase scheduled calls per sales rep from 3 to 6 per week.
KR3: Increase close rate from 22% to 27%.
KR4: Maintain a sales pipeline of qualified leads valued at least $500K quarterly.
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